When it comes to social media marketing, it is important that you know who you are talking to. I mention your ideal client matrix a lot of times, and there is a free exercise you can download, but – at the end of the day – you will need to be present. We offer affordable social media marketing packages for small business owners to help them save time and money, but they still need to engage with their market. Here’s why.

You Can’t Spread Your Social Marketing Too Wide

Unlike large global companies, you don’t really have the budget to test and tweak your marketing, or to splash out on AB testing. You will have to find the people who are the most likely to buy from you, so you can improve your conversions and get a better return on investment. When it comes to social media marketing, you will have to work smarter, not harder.

Just Imagine Recruitment

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Just imagine that you are looking for talent to replace you in your company. You don’t just want to stop people on the street and ask them if they would like to work for you, do you? At the end of the day, you will need to create a set of qualifying questions and filter the applicants. The same applies to your social media marketing. Do you remember when you spent an hour with your prospect and discussed all their requirements and found out that they didn’t have the budget? The very same thing can happen in social media.

The Number One Rules of Asking for Referrals Still Apply

When you go out networking, the worst thing you can say is that you are looking or “anyone”. You are not. First of all, some people will already have a supplier. Others will not have the budget you require. When you ask for referrals while out networking, you will need to be specific. This is where your ideal client sheet will help a lot.

You Need to Improve Your Social Media Every Day

Some people we sit down with think that social media is a set and forget business. Others think that there is an “easy button”. It simply doesn’t exist. Social media trends change, influencers come and go, and your potential clients’ needs and preferences will be different tomorrow than they are today. If you don’t stay in touch, you will lose that special connection you have built through social media marketing.

There’s Nothing Worse Than Bad Clients

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You simply don’t want to end up with bad clients. Chances are that you started your own business so you can choose who you want to work with. That means that you will have to look at the profile of your ideal clients, but also your negative client sheet. You can seriously damage your reputation if you cannot serve the needs of your market and choose the wrong clients you cannot help. Choose people who are willing to spread the word about your services and become an advocate for your brand, and you will have a better job satisfaction long term.

When it comes to social media marketing, you can’t please everyone. You should go for the people who are most likely to benefit from your product and service and become raving fans for your brand.



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