Generally, when I meet new clients who are looking to improve their marketing or the performance of their small business website, they often ask me what a sales funnel is and why they should care. Straight to the point, true to my image as the Elsbeth Tascioni of online marketing, I usually make up a drawing and ask questions before I would give a straight answer. At the end of the meeting, all my clients know what the main benefits of investing in a sales funnel are. Below you can find out, too, so you can make an informed decision.

You Can Save Money

You might have wasted a lot of money on your web design, and you have a site that doesn’t get visitors or any search engine traction. You are frustrated, throw money in SEO and link building services just to end up with thousands of people from China and Pakistan land on your site. As the online marketing company knows that you don’t know how to check your statistics, they will get away with it. By building your custom sales funnel, you will be able to attract the right visitors from the UK who are genuinely interested in what you have to offer. Therefore, you can maximise your return on investment.

You Will Save a Lot of Time

Are you still trying to stay on top of all your blogs, social media accounts, and Facebook groups manually? Chances are that you are not only being distracted, but also wasting time. As a small business owner, you have better things to do than trying to figure out which Facebook post is a hit or engaging in meaningless conversations on social media that will never lead to business.

Please Your Customers

customer service sales funnel
Drop the Label Movement@dropthelabelmovement One of the main benefits of online marketing automation is that you will be able to engage with your customers without having to call them all the time. You can set up online chats to close deals, contact forms to let your potential customers buy online or make a booking/enquiry. The quicker you get the answers out to your potential clients the better chance you will have to turn them into loyal customers. That’s where the power of sales funnels kicks in.

Improve Your Search Engine Rankings

You might not know the full story of how websites are ranked in search engines, and – to be honest – I am not aware of all the details. In fact, algorithms are kept secret, but there are some small details that are revealed every now and then. And this is where things get interesting. The more engagement your site gets on the blog and search engines, as well as social media, the higher it will be placed in search results. It makes perfect sense to connect with your audience and give them something valuable to come back for.

Unleash Your Branding

sales funnel branding 
Image via The Blue Diamond Gallery You might think that you will have to pay a professional marketing agency thousands of pounds to increase your brand’s visibility and reputation. The good news is that sales funnels can take care of this, too. You will be able to communicate with your clients and potential buyers, send out personalised messages, and even get feedback on your email marketing or social media campaigns. Knowledge is power, and you will be able to get your hands on it if you implement custom sales funnels. Online marketing is a difficult profession. Rules and customer preferences change every time. If you are overwhelmed by taking care of your own marketing and would like to sit down to discuss your options, get in touch and arrange a free consultation to see how we can make your life easier.
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