Last night, I couldn’t sleep. I usually listen to a podcast or two when I suffer from insomnia and I stumbled across one of the episodes of Anik Singal. What the guest said completely blew my mind. It was something I suspected for a long time.
Facebook page reach hit rock bottom.
Anik Singal has over 1 million people on his account, yet if he posts something he only reaches a couple of thousand.
This is due to the recent algorithm changes.
What You Can Do to Improve Your Facebook Reach
There are a couple of things you can do to improve your Facebook reach, Just like with LinkedIn business pages, Facebook pages are not as easy to discover any more than personal profiles. Therefore, you should consider sharing your business posts on your personal profile, as well. Likewise, you will need some behind-the-scenes and value posts to go on your page, without links or any call-to-action. People simply don’t want to be sold; they want to be entertained, educated, and served. That is why you have to create a different type of post from what you are used to and what some of the digital marketing gurus are telling you to.
At the same time, more is not more when it comes to Facebook page content. It usually takes a while until your posts become circulated on Facebook, so you don’t want to simply replace a post that might be a winner with another one. Measuring everything on your Facebook page is something you should do every day. Facebook marketing is not as complicated as it seems. We, at LMNts Marketing offer a simple social media management platform that will take care of stats, so you don’t have to.
How to Start a Facebook Group
If you are thinking about jumping on the bandwagon and starting your Facebook group, you will need to get to know your audience and your ideal client. Find out what type of questions they are asking, what they struggle with, and whether or not they are on Facebook. While it is a huge marketplace, Facebook marketing doesn’t work for all businesses; you will need to put a lot of effort into building a community and engaging with people, and this will require time. If you are not getting the return on your investment, you’d better forget about it. Social media marketing is not a popularity contest, despite the common belief. If you don’t have a sales funnel you can send people down, you are almost certain to fail.
Facebook vs. LinkedIn for Lead Generation
Why Online Communities Work Better for Social Media Marketing:
People buy from those they know, like, and trust.
This is simple. You need to make meaningful connections, no matter if you are targeting potential clients on Facebook or on LinkedIn. You have to find a lead generation system that works for your niche, market, and platform, or you are not going to see success. If you need help with finding your ideal client on social media, or creating a conversion funnel. it is better to talk to an expert than to start shooting in the dark and bombarding people with confusing marketing messages.
LinkedIn audiences are making decisions based on facts, while Facebook users can be considered easy to influence and impulse buyers.
How To Communicate Your USP Through Facebook
When it comes to Facebook marketing, you will have to find a way to stand out. After all, there are tons of social media consultants, digital marketing experts, life and business coaches, or photographers out there, not to mention web and graphic designers. This is why your personal branding and marketing should go hand in hand when it comes to social media marketing. You will want to add the social and community aspect, and become the “go-to” expert when it comes to your industry. At the same time, you will want to create positive emotional responses in your audience, so they will want to connect with you. Facebook groups are great for doing all the above and more.
Don’t Ditch Your Facebook Page Just Yet; There Are Marketing Methods That Can Help You Reach More People
Many of our clients ask us whether they should ditch their Facebook page and focus on communities and groups instead. I would advise against making any harsh decisions just yet. Facebook algorithms change every time, and you will need to be proactive, instead of reactive. You will have to keep your Facebook pages alive and engage with people through quality and unique content. You never know; the era of Facebook pages might come back after a while. You will also need a business page to showcase your talent, to feature your testimonials, or to get bookings or likes. Your growth will not be as fast as it might have been two years ago, but those who engage with your page regularly are more likely to become customers than those who haven’t. If you don’t post on your page, it will become invisible. We have some affordable social media packages that will take care of your Facebook page and your other social media marketing plans while you focus on building a community.
If you have any questions regarding building an online community through Facebook groups, get in touch for a free strategy call. We are happy to help.