If you feel like you have tried everything and you are still not getting enough leads to your business, chances are that you might have been tempted to buy a list from marketing companies. Not all digital marketing agencies are created equal, and this means that you will have to act with due diligence. Below you will find a few tips on how to make the most out of your lead generation instead of buying an email list.
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Quality of Leads
The warmer the leads are, the easier it is to convert them. That is why you should never opt for a cold email list. You don’t know where the data is from, how accurate it is, and how compliant it is. You might end up runing your business reputation if you are starting to chase after people who have no intention of buying from you. Getting your sales funnel set up, however, will allow you to build reciprocity and generate leads that will eventually convert.
Lack of Personal Relationship
If you don’t know anything about people, it is hard to build a personal relationship. While it might be a good idea to sign up for a sponsored maling on other people’s qualified lead list, you should never try to engage with people who didn’t give you permission to do so. You have to remember that people will trust you even less if you are sending them to a sales page without building a relationship first.
Do They Really Want to Be In Your Sales Funnel?
When it comes to building relationships with your audience, you need to ensure that your leads really want to be in your sales funnel and they are considering finding out more about your products or services. This is not something you can check if you are buying an email list. Instead, take it slow, build that relationship, and take your time to add meaningful touch points to your sales funnel design that will get you a better return on investment when it comes to your digital marketing.
Lack of Targeting
When you buy an email list, you have no addcitional information about who is the decision maker, whether or not the client is in the position to buy, or if they are being served by another company. That is why you would rather not focus on the number of leads, but the quality. It is important that you identify your ideal clients and focus on them. Most of the time, you will not know who is behind the email address you are supplied with, therefore, you cannot tailor your messages to their neeeds. For example, if you are a solicitor trying to get business clients, you will need to ensure you are addressing their individual needs. Download our free ideal client sheet to get more clarity on who you are talking to through your email marketing.
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One of the main reasons you should not buy an email list is because it will make your company look bad, and you could potentially end up breaking the GDPR rules, which will cost you money and your reputation. If you don’t know where the leads come from, and whether they have opted in to the list, you might be breaking the law.
There are loads of alternatives to buying an email list. You will need to be more patient to reach and nurture your audience, but the quality of your leads will be much better. Generating leads through social media sales funnels is the most sucessful digital marketing method we are using at the moment for UK businesses. Get in touch to find out more about our full service sales funnel agency.