In case you have the skeleton of your website already, and would like to make it work for your business, you might need to invest in a couple of marketing tools that will increase the visibility of your site and get people to check out what you have to offer. If you don’t have the methods to add people to your sales funnel developed, chances are that you will never generate leads or sales using your automated marketing infrastructure. If you are wondering what are the most important marketing tools for small businesses, check out our list below.
online marketing
marketing channels

Social Media Posts

In 2018, it is impossible for any small business to survive without a strong social media presence. If you don’t have social media business pages yet, it might be time to build them or get in touch with a small business marketing specialist to help you create a professional looking profile that will attract people and get them to visit your main site and your offers. The good news is that you can get a social media scheduling tool that will post in your name without having to spend hours marketing your business on various sites.

Search Engine Optimisation

If you don’t know what search engine optimisation covers, and don’t have the time to study it, chances are that you will need a tool that will help you tell search engines what your site and your posts are about. If you use WordPress, you can get various SEO tools and plugins installed, so you can make the most out of your efforts and stay relevant to the questions your target market types in the search boxes.

Landing Pages

It is also important that you have a well designed and functional landing page that will help you capture the interest of your visitors. The longer your website visitors spend on your site the more they are going to engage with your brand, and the more chance you will have to turn them into customers or leads. At the same time, you will be able to benefit from higher search engine ranking, as the bots will think that you are more relevant to the search terms your visitors search, as they spend more time on your pages.

Lead Capture Forms

If you would like your visitors to take action on your site, you will have to let them know. There are various lead capture forms you can implement in your design. Some of them will get people to sign up for updates, others will add your leads to your newsletter sequence and your sales funnel, too. Popups can be blocked by browsers, and are often frowned upon by customers, but a discreet but visible form will automate your small business online marketing.


If you haven’t invested in an autoresponder yet, it might be time to automate your communication and turn your visitors into followers or even customers. You will have to focus on providing value as well as reasons why your readers should consider your offers, so you can make sure that you are engaging with them, create reciprocity, and avoid overselling yourself. There are some small business online marketing processes that can be automated and made more effective. If you have the right tools, you can work smarter instead of harder, and add people into your marketing funnel effortlessly every day.
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