After experimenting with our unique sales funnel design, we have come up with a new definition of our marketing funnels for small and medium sized businesses. We were thinking whether or not it should be called engagement funnel or conversion funnel. but none of them give out the true nature of what we do to transform the digital marketing of businesses. Below you will find the basic design we apply for all our customers’ strategy; from gardeners to business coaches and mental health professionals.
- The “Like Me” Moment
The first thing you need to do is make sure that your brand is visible on the internet. I have had several customers contacting me saying that their site is not getting them any money. If it is just hidden among billions of other sites, chances are that it will never get discovered by the people you are targeting through your digital marketing. It is important that you focus on positioning your brand right and find out as much as possible about the behaviour of your potential customers.
2. The “Like Me” Moment
I am often surprised how many business owners I speak to don’t have a unique selling proposition. It is not your job to please everyone; you simply need to attract your ideal customer. You have to align your mission and vision, as well as values with your target market’s. so people find an emotional connection and have a “like me” moment. Nothing sells better than being relatable.
Once your audience has decided that you have loads of values and goals in common, maybe you have communicated your brand story they can relate to, it is time to create real engagement. Marketing communication is not a one-way street. The more you interact with your audience the higher you will rank in search engines and the more chance you will have to get your marketing messages across.
There’s no such thing as a “free lunch”, as people say, but it is a good start. Think with your customers’ head on, and find out what they value the most. If you are in the coaching business, you can give away a free consultation, a roadmap, or a blueprint. If you are a blogger or would like to provide value to your gardening customers, find out about their most urgent problems and help them out before you would ask for their money.
All the above elements will be useless and result in zero conversions, unless you have strong, well-designed call-to-actions. With every content you create, you should include the next steps and explain your website visitors or social media followers how they can get more of what you do.
If you would like to find out more about how we design custom marketing funnels you can book a free call below. Whether you are a business professional, a marketer, blogger, or a handyman, the system will work for you.[CPABC_APPOINTMENT_CALENDAR]