If you have been a business, lifestyle, holistic, or personal development coach for a while, you might be struggling to stand out from the crowd and build a successful sales funnel. The entrance of your sales funnel might be blocked, as every networking meeting you attend and every group you join online, there will be a huge competition. Does this sound familiar? Below you will find a few methods I have used to help my coaching clients overcome this obstacle.
Find Your USP
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I know that I talk a lot about unique selling proposition, but it is very important, especially if you are in a competitive niche. The good news is that if you have a huge competition, there is a market big enough to help you make money. The bad news is that loads of other people had the same idea. I don’t care if you have bought a coaching franchise or developed your own system, you will need to find your USP to build a successful sales funnel.
Stop Trying to Please Everyone
Once you have identified the things that make you stand out from the rest of the people in your niche, you will need to create a unique brand you build your sales funnels around. You will have to stop being afraid of standing out. Dare to be different, ask controversial questions that your audience can relate to. If you are looking to take out social media management packages in the UK, you might find that many companies will tell you to follow the crowd. In fact, the British are often afraid of not following the tradition. This means that working with a sales funnel agency with Mainland roots such as LMNts Marketing could help you build a competitive advantage in the marketplace.
Educate Your Audience
If you are a coach, you might be struggling with creating content without giving away your service and being too technical. This is why you will need to find expert marketing advice for business owners, focusing on crafting powerful messages that have the right balance between personal and professional. After completing your ideal client matrix, you will be able to understand what type of information your market is looking for online.
When it comes to building a custom sales funnel, you will need to communicate your value to your potential clients. This means that your posts need to help them out, so you can create reciprocity and build trust. Without providing insider information and showcasing your service, you cannot expect individiuals to open their wallet and sign up for your high ticket programmme.
The Best Marketing Funnel for Coaches: Webinar Funnel
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In my experience as a full service digital marketing expert and having run a Wirral SEO company, I webinar marketing funnels are doing extremely well for coaches and people who are operating in a highly competitive niche. You will be able to qualify your needs, provide value, create a sense of urgency and exclusivity, and build that special relationship with your audience that I call the “like me moment”. Once your prospects recognise the value you provide and get to trust you, it will be a peace of cake to drive them down to the bottom of the funnel.
Are you a business coach looking to grow your social media or increase your conversions? Book a free consultation to discuss how we build powerful webinar marketing funnels to help you stand out from the crowd.