If you are thinking about saving time and money on managing your social media campaigns, you will need to find a full service digital marketing agency. While using virtual assistants might be a cheaper and easier option, they will not be specialised and knowledgeable enough to handle your brand messages and create consistency in your social media marketing. There are, however, some characteristics of the best digital marketing and social media packages most people, even specialist VAs share; easy management, advanced reports, and flexibility. Find out what are the best tools used in social media marketing as of today, and what are the software we are currently using.
Social Media Schedulers
There are several social media schedulers used by marketing agencies and virtual assistants. You can use Buffer or Hootsuite, or go for an advanced solution, such as Later. Some online marketing software companies and CRM systems, such as HubSpot have their own preferred solutions. We, however, use SocialPilot, and have fallen in love with the software so much that we have paid for the White Label option to allow our clients to see a detailed report in a pdf format whenever they want to. One of the benefits of this software is that it is fully GDPR compliant, meaning that we never get to see our clients’ social media logins.
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No matter how good your social media scheduler is, it will not replace human interaction. Make sure that you follow people you meet at local networking events, and ask them to follow you, At the same time, you will need to check your notifications and reply to all the comments. Take a couple of hours off to look through your posts, retweet a couple of interesting articles, and comment on your colleagues’ and your contacts’ posts. You will also have to share your updated externally; in your groups and on your friends’ pages, provided that they are relevant to them.
This is a gray area, and I have recently gone through a training about social media marketing, from an internet guru, who suggested that you should pay a couple of pence per like by excluding top tier countries, such as the US, UK, Canada, etc. I personally don’t agree with this approach. I understand that this makes your social media marketing campaigns more affordable, but doesn’t deliver the benefits long term. If you run a business in the UK and all your followers are in Nigeria or India, you will never sell to them, so what is the point of them liking your pages?
Facebook Page Management
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If you already have a business page on Facebook, you will need to keep the content fresh and make sure that you are providing consistent quality and engagement. You might want to create surveys and quizzes, ask people to share their experience, get recommendations, and keep your response rate high. Once you have a couple of hundred genuine followers, you will reach more people through your advertising, if you can create viral content that people want to share.
The latest myth of social media management is influencer marketing, and many people get this wrong. The fact is that search engines don’t only look at how many other sites link to your content, but also the social interaction. That is why you might want to get more traction by reaching out to people in your niche. You can connect with industry influencers and get them to share your update, or use a more cost effective social media management approach by signing up for SocialAdr. You cannot expect huge traffic overnight, but your links will look more natural than using a software.
If you would like to make the most out of your social media management packages, you will need to use a combination of automation and personal engagement. Check out the above recommendations and make your brand shine online.