If you know me in person, you will know that I go networking a lot. It is not that I am a confident person; I still struggle to go to someone and introduce myself. However, I know that making personal connections and engaging with your target market will improve your business results. I am also very curious and love hearing about new ideas all over the place. When I was doing SEO, I was sitting in front of the computer all day, waiting for customers to find me. Guess what; it never happened.
I would like to share something with you today that shocked me last week at one of the networking events. I met a marketing executive who asked me what sales funnels are. Find out why I was so shocked below.
What Are Sales Funnels?
When I was asked what sales funnels are, I was shocked because most people I met before had at least a vague idea. They might not have known the different stages of sales funnels, but they were certainly aware that there has to be a process you follow when you are marketing your company, products, or services. We are no longer living in the 80s when direct mail and door-to-door selling worked. We need to stand out and create engagement in the world of the internet.
The System Behind Digital Marketing
Sales funnels are basically the system behind your digital marketing. It is like a process, an engine, whcih turns website or social media visitors into loyal customers or raving fans. If you don’t have a system, you will not be able to measure every stage, and end up shooting in the dark. Sales funnels provide the bsuiness intelligence you need to make your digital marketing work. However, they can be used in the offline world, too.
Sales Funnels Help You Stop Shooting In The Dark
If you don’t know where you are losing time or money in your business, you will create a process map or examine your supply chain. Maybe you will implement a few processes to measure profits and productivity. Otherwise, you will know that you need to improve, but have no clue where. Sales funnels serve the same purpose in digital marketing. They take the guesswork out of your campaigns and targeting.
The Different Names of Sales Funnels
Some people have different names for sales funnels, but they refer to basically the same thing: sales funnel, conversion funnel, engagement funnel, pipeline, sales process, or buyer’s journey. No matter what you call them, you will need to understand the basic building blocks and the stages of engagement to make them work. You might be good at creating awareness about your product or service, but fail to convinve people that they should give it a try. Your sales funnel will be blocked, and you will struggle to make that sale.
If you would like to learn more about sales funnels and find out how your business could benefit from a custom digital marketing framework, get in touch below to arrange a free, no obligation consultation. I am available on Skype, via phone, or Zoom, and you will be guaranteed to walk away with some actionable tips that will improve your marketing results.