If you haven’t experimented with video content for social media yet, it might be the time to try it. There are several reasons why social media platforms love videos. In fact, there are 5 billion videos being watched on YouTube alone every day. Still, it is important to note that you will have to use search engine optimisation tools when it comes to social media videos, and you will need to create unique content that sticks. Here are some tips on making video marketing work for your brand.
- Most videos are being watched with the sound off
- People would rather watch videos than read a long blog post
- Videos have the ability to stop people scrolling when just browsing social media platforms
- Videos with your brand and your face are more likely to create the right engagement for your social media campaigns
- Videos are easy to create, repurpose, and share.
Why You Should Add Videos To Your Social Media Marketing Campaigns
Videos Boost Your Conversion Rates
It is easier to answer the question: “what is in it for me” in a video than a few long paragraphs, Most people want immediate answers to their questions, and this is exactly where videos can help. You can include a walk-through of the services and show people what comes next. You can also educate your potential clients about your products and your services, and answer the most common questions. Further, videos can create an emotional connection with your audience.
Search Engines Love Video
Another benefit of featuring videos on your site and your social media is that it is loved by search engines. The same applies to your social media marketing; Videos with the right hashtags will rank much higher than other type of content. Not to mention that now you can even add them to your Pinterest feed, and get links back from multiple sites in return. It is a win-win situation.
Video Builds Trust and Credibility on Social Media
It is important that people buy from those they know, like, and trust, That is why it is crucial that you build up your profile and create social proof. Social media marketing is excellent for this purpose. Videos will create a deeper connection than any other content out there, and get people to stop and listen to whatever you have to say. We create video articles for clients who have some amazing content that needs repurposing, or simply turn their infographics, case studies, or press releases into engaging videos with subtitles. We have also created some engaging podcast promos from episodes for a client.
Videos Are Eye-catching and Stop People Scrolling Down the Social Media Feed
The main challenge of anyone doing social media marketing is getting people to stop. The attention span of humans is now 8 seconds, which is shorter than that of a jellyfish. Social media and internet content has a lot to answer for. If you want to cut through the white noise of Facebook, Instagram, or Twitter, you will need to be creative. This is exactly why we have young, creative, and professional content experts here, at LMNts Marketing to brainstorm ideas focusing on your ideal clients’ questions and needs.
Videos Are More Likely to Be Shared than Other Media
Videos – just like infographics and images – are easy to share on various platforms. They can be shared on blogs, other accounts, or even sent out as an email. Your video content is more likely to go viral than any other type of content.
Are you interested in our social media video packages? You will be surprised how affordable our professional videos are. Here is an example of what we can do to get you likes, followers, and customers on social media through engaging content.