If you are looking for a way to grow your business without having to market it all the time, you are facing the same problem as many UK entrepreneurs. Manual small business marketing can be time consuming, as well as complicated. This is why you need to create a marketing funnel that does the job. There are several elements of sales funnels, designed to get traffic to your site and convert your visitors to buyers. Below we will talk about infographics, as an effective online marketing tool.

Simplify Problems

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One of the best uses of infographics in marketing sales funnels is that they help you get your message across. If you are in the consulting business and would like to talk about complicated issues and processes, you can create infographics to help your audience understand what you are trying to explain. Adding graphics and creating a logical structure will help visual learners grab the essence of your message, or even your promotion.

Get Better Engagement

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Most people prefer less text and more visual stimuli, so your infographics will draw more visitors and get them to engage with your brand. You are more likely to get people to check out your latest blog post if you have an infographic illustration and it is entertaining, informative, and professional. While infographics look exclusive, they are easy to make using online tools, such as Canva and Photoshop.

Reduce Your Bounce Rate

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Not many website owners I talk to about their online marketing understand what bounce rate stands for. It is basically the percentage of customers who turn back almost immediately after landing on your site. The higher your bounce rate is, the lower your page authority and search engine rankings will be. An all-text page or blog post will not encourage your website visitors to stay on your site.

Educate Your Customers

If you would like to explain your customers the benefits of your service or product without having to give them a call in person, creating an educational infographic will do the job. You can now create video or animated infographics that will help your visitors engage with your content and understand your mission, vision, and values better. Therefore, infographics are an important part of your sales funnel.

Provide Value and Create Reciprocity

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It is also crucial that you gain your small business website visitors’ trust before you offer them products or services to buy. If you can provide them with value before you send your sales pitch, you are able to create reciprocity and this will go a long way. You gain trust and your potential customers will feel obliged to check out what you offer. Further, you can create emotional and personal connections with your market.

Establish Yourself as an Authority

Having infographics on your website will also help you establish yourself as an authority. People don’t buy from companies; they buy from people, so you will need to constantly build and improve your personal brand. If you can showcase your skills and knowledge without giving away the service, you can create awareness and anticipation in your market, which will help you turn your visitors into customers long term by adding them to your sales funnel.

Let Your Content Go Viral

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There is one very positive aspect of infographics that make them a valuable sales funnel element. They are very easy to share and send. You can get featured on Pinterest, Instagram, other related blogs, and even social media groups if your infographic is valuable and people think that others would like it. This will help you enter new markets and reach out to people who are likely to be interested in your offers.


If you are looking for an effective way of adding people to your sales funnel and improving your brand’s visibility, conversions, and search engine position, you should consider creating some engaging and informative infographics that help people connect with your small business on a personal level.


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