When it comes to social media marketing and digital promotions, it is important that you find your USP. However, this is only possible if you know and believe in your product or service. This might be a shocking statement, but if we sit down for a sales funnel coaching session and you cannot point out a feature or benefit of your product or service that will convince people to buy from you and not other companies, we might not be able to work together.
Do You Know Your Product or Service Features Inside Out?
As a business owner, you don’t really have to be an expert at every process in your organization, but you have to know your product or service inside out. It is impossible to communicate the benefits and create powerful digital marketing messages if you don’t know what your product or service offers for potential customers.
Do You Believe in In the Franchise or Business Model?
Even if you didn’t come up with the business idea and model yourself, you absolutely must believe in it. If you don’t, chances are that you will find it hard to convince other people to do so. When you buy into a franchise or follow a company structure and start selling products or services that already exist, you have to find out how you can add value through your business.
Are You Convinced that Your Customers Will Benefit from Your Product or Services?
This question is tricky; the straightforward answer is why would you go to business if you were not sure that you are making people’s lives better? Some peopled do, but – the fact is – they don’t last long in the competitive world. If you are an affiliate or a reseller, you should always test the product before you would launch it and market it. You will damage your own business reputation if you associate yourself with something that is of less than superior quality.
Do Your Marketing Messages Communicate Exceptional Value?
Image via AF.mil
Once you have defined your unique value proposition, you will be able to craft your marketing messages to guide your potential buyers through your sales funnels.When it comes to digital marketing messages, it is important that you focus on the benefits and not the features, and make your brand stand out from the crowd. Let’s assume that you are in the competitive business of gardening. What is the main reason why customers should choose you and not another company from the online directory? Is it a high rating score? Is it the fair pricing? Your qualifications and professional accreditation? Whatever makes your business offer exceptional quality, you have to highlight it in your marketing messages.
Before you can make other people believe in your business and realise the exceptional value you are offering, it is important that you get to know the main features and advantages of your products or services. Without knowing your exact unique value proposition, you will not be able to create powerful marketing sales funnels.