In this case study, I would like to talk about one of my clients who has been with me for a long time. You might already know that I have completed various SEO optimised websites in the past, and now I am specialised on sales funnel developments for small businesses. After I completed this client’s site and got it noticed by search engines, he was approached by a company and fell for them. I will not mention names, but it is a big directory claiming to get you on the first page of Google. Here’s what happened next.
200 Pounds Per Month for Social Media Management Packages Is Cheap In the UK
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My client had an almost empty Facebook page and a Twitter page that didn’t do anything at all. Instead of creating a social media marketing package and a consistent content strategy, the company decided to boost the empty page that was certainly the least engaging thing I have ever seen. Of course, there were only about 35 people liking the page, with nobody engaging with the content, as there was none. However, this price is not uncommon in the digital marketing world in the UK; I have seen people posting three times a week for more. It is all about strategy and providing custom marketing advice for business owners as well as implementing automation.
It All Depends on Your Budget and Goals
One of the things I dislike about the methods of some of the companies out there, and the reason why I am running my own full service sales funnel agency, instead of working for one of these brands is that I know that the content and strategy should be built around the client, and not the system. I ask the questions that will help me capture the substance of the brand, instead of trying to guess what is going to work.
Zero Growth Is Unacceptable
During the eight months my client was with this company, his organic Facebook growth was zero, and he didn’t get engagement from the boosted posts. Unfortunately, many small and medium sized business owners believe that this is acceptable, and social media is hard. They don’t have time and skills to make social media work for them, and this is why they trust a third party. Not delivering results and taking the money is, however, unacceptable.
SEO Directory vs. Sales Funnel Agency Approach
When you are ranking first in business or SEO directories, you will have more visibility in search engines, this is true. However, after they found you in the directory, potential clients will check out your website and your social media pages. They need to know that they can trust you. If you haven’t posted for months and failed to communicate what you stand for, they will simply turn around and click on the next result. That is why you need to focus on consistency and providing value to your customers first.
How I turned Around My Client’s Site Using Custom Social Media Sales Funnels
You might have guessed that I managed to turn around the page for the fraction of the price, and my client is now getting bookings through social media, as well as his website. He gets regular engagement, through our content strategy that makes creating post easy for them. Not all sole traders are born to write, but with a little help they can create engaging content.
In just a couple of weeks, I managed to turn around the lack of engagement and created these results;
Best of all; I didn’t even spend any money on paid advertising.
If you would like to find out how our UK social media management packages can work for you, get in touch below for a free consultation.