An increasing number of business owners are now discovering the potential in building automated sales funnels for their audience. If you have been trying to get people to visit your site and become customers for a while, and you don’t have an advanced marketing strategy, you will have to give your promotions a good structure. However, if you don’t follow the rules, you will end up doing more harm than good. Below you will find a list of mistakes to avoid when designing your marketing funnels.
Not Providing Value
Some people think that marketing sales funnels are all about promotions and the harder you push the more people you get to sign up for your offers. You couldn’t be further from the truth. In fact, you will need to engage with your website visitors and make sure that they trust you and consider you an expert before they would hit the buy button. It usually takes several visits to the same page to convince people to buy, so you will have to find the right balance between value and marketing messages.
Focusing on Text Only
We are not living in 2006 anymore, and there are so many things we can do with content. You can turn your existing content into infographics, add images, and even create slideshow explainer videos. If you haven’t yet experimented with various types of content yet, it might be time to have a look at what other website owners are doing. By simply creating still images or gifs that will capture people’s attention on social media, you can increase your traffic and engage with people on a personal level. Remember that Millennials are visual learners and content consumers.
Ignoring Your Mobile Audience
In case you haven’t checked how your website and promotions look like on mobile devices, you have to do it now. If you are ignoring phone displays and tablets, you are losing out on important customers. While you might have a responsive website, your individual posts might not appear correctly or might not be readable. Go ahead and check whether or not your links and individual sales funnel elements will display well on various devices.
Not Monitoring Your Stats
If you carry on doing what you are doing in your digital marketing, chances are that you will not get from one to two. It is important to know where your visitors are coming from, what they are searching for, and how they engage with your brand. You don’t even need an expensive marketing software to know your stats: Google Search Console will tell you all you have to know about your visitors and traffic sources.
Focusing on Quantity Not Quality
Let’s imagine that you have a small cake shop and cafe in the middle of Whitchurch. You are looking to get more customers through the door, and set up a campaign or buy paid links (I would not advise you to do so). You get hundreds of people to visit your site, but they all live in Spain and Mexico. Are you really going to get them to buy from you? No. This is why you should focus on the quality of the traffic and the targeting before you consider setting up a sales funnel. Local online marketing combined with mobile beacon promotions will get you the best of both worlds: online and offline.
When creating a sales funnel for your small business in the UK, you will have to focus on engagement, feedback, and the needs of your market. If you need help with building your sales funnels, do not hesitate to contact us and get five personalised tips.