I have worked with different companies in the past few years, helping them create an automated sales funnel and reduce the time they spend on digital marketing. I love adding creativity and structure to each project and see the results that often turn around businesses. From drain cleaners to photographers, tree surgeons, and legal professionals, every business has its unique offering. Without sitting down with the client, it is hard to capture the essence of the brand. Artists, however, are different. You will often have to sit down and brainstorm monetisation ideas first, so you can build the sales funnels around the value proposition. If you are an artist, you might want to read the below digital marketing tips for inspiration.
The Advantage: Uniqueness
Some digital marketing experts say that artist marketing is hard. In the traditional sense, it is. You can certainly not use cookie-cutter options and standard sales funnels in this niche. Instead, you should take a more personalised approach toward developing a sales funnel. I ussually sit down with all my potential clients and try to understand their current business model and their goals, so we can make the most out of the brainstorming session. It is important that you focus on your unique selling proposition and the value for the customer; this is something that many artists forget about.
Art Marketing Often Involves a Narrow Niche
When you are working in the creative industry, it is hard to find the people who are willing to and can afford to pay for commissioned work. You will need to identify your target audience and find out what they are looking for. Engaging with the niche is important, and getting social proof is hard. You can’t rely on your family members and friends to like and share your posts; penetrating the market is an art itself.
The Importance of Engagement In Artist Sales Funnels
When I work with artists, I am very conscious that most of them haven’t figured out how to monetise their work yet. This means that they have a limited amount to spend on digital marketing. That is why I rely on organic traffic and likes instead of encouraging them to invest in paid advertising. My system allows them to experiment with different types of creative messages and measure what is doing well, identify the winner, and create a strategy around it.
Case Study: Paying It Forward
If you don’t know me, you might not be aware that I got heavily involved in networking last year, after doing the lonely job of sales funnel development and copywriting, web design for years, staring at the screen for hours a day. I never looked back. I joined 4Networkinig in August, and now I am the group coordinator of the Chester North Evening group. We have a few creative people in the group; a photographer, who is an old client of mine and a stunning artist, Mel, who is a visitor coordinator. She decided to pay forward last week and transform a school yard by painting amazing scenes on old, rusty containers. She did the work for free and paid for the materials. What she did after is something that will shock you.
If you would like to know more about Mel and what she does, check out her Instagram.
Case Study: Capturing Your Brand
I met another artist last week, who was struggling with setting up a sales funnel and monetising his art. He spent hours every day trying to get his work noticed on social media, with little results. I sat down with him for a brainstorming session and came up with some ideas. When I noticed that he was finding it hard to define his art and his brand values using words, I told him to spend a few days on creating it in an image format, so he can capture the brand essence better after. Artists are special. They need to be given the freedom to grow and discover their value. Cookie-cutter digital marketing options will not work.
If you are a creative person and would like to get your work noticed, I have a few tips for you:
- Define what you stand for first
- Follow other artists and see how they engage with their target niche
- Don’t be afraid to be unique
- Accept help and support
- Pay it forward to showcase your talent
If you would like to get some personalised advice on marketing your art, feel free to get in touch for a free brainstorming session.