If you would like to improve your conversions and digital marketing results, it is important that you automate some of the processes and save time and money on your keyword research and posting. There are simply too many tasks related to promoting your offers and brand as a small business owner, and chances are that you will simply have no time to run your operations and focus on manually creating advertising materials. Below you will find a few tips on how to improve the conversions of your sales funnels.
1. Blog Title Analyser
If you already have a blogging scheduler or diary and like keeping your readers updated about what you are doing, you will need to make sure that your titles and headlines are engaging and great for search engine rankings at the same time. There are plenty of blog title analyzers and creators that will help you focus on the topics that people are interested in and will engage with. You might not be a natural blogger, or you might not know what people are looking for online, so you can take advantage of these smart tools. As with all artificial intelligence, however, you should take the recommendations with a pinch of salt.
2. Sales Funnel Design Tool
If you are playing catch up when it comes to your digital marketing, chances are that you will need to create a marketing funnel so you can automate engagement and get more people engaged with your brand. You will first have to determine your goals and then draw up the different steps that will lead to conversions. Consider your customers’ behaivour, your offers, and add upsells and downsells to make sure that you are taking advantage of every opportunity presented to you.
3. Headline Analyzer
When it comes to search engine optimisation, your headlines count almost as much as your titles, meta titles, and meta descriptions. You can take advantage of a headline analyzer that will help you implement your main SEO keywords in each headline naturally and make your content more engaging.
4. SEO Analysis
Every now and then you will need to check the SEO score and rankings of your site. If previously you have been targeting a keyword and it is no longer popular, or you simply can’t beat the competition, it might be time to change your strategy. Instead of going for generic keywords, look for long tail, specific ones that will help you appear more relevant in search engines and get naturally higher rankings.
5. Google Analytics
If you are not monitoring your traffic in search engines, you will feel like you are shooting in the dark when it comes to creating content and advertising. Just imagine that you have a small organic coffee delivery service in Chester, Cheshire, but 80 percent of your visitors are coming from Chester, in the United States. Chances are that you will not convert these visitors to customers. On the other hand, if your site has a high bounce rate, meaning that most of your visitors are leaving after just a few seconds, you will have to make your landing page more engaging and straight-to-the point.
6. Social Media Scheduler
You might already know that social media marketing is an effective way of getting the word out about your brand. However, what happens when you have no time to manually create posts every day. You might be busy meeting clients, planning your growth strategy, or doing the actual work. This is where social media post schedulers come in handy. You can set up your posts up to 30 days ahead, and engage with your audience when you have limited time.
7. Podcasts and Newsletters
A good way of creating content without having to spend hours or days on brainstorming and writing down ideas is creating newsletters and podcasts to automate engagement with your clients. You can get people to subscribe to your newsletters and your Podcasts and get a notification when there is something new published. You will not have to manually invite people who have previously visited your site, and you can turn blog posts or interviews into valuable content your audience will appreciate.
If you are interested in improving your marketing funnels and implementing these tools to save money and get more customer engagement, get in touch with Lola’s Marketing Funnels. Our award-winning service and personalized approach has delivered effective sales funnels for small and medium sized businesses in the UK throughout various industries; from gardening to personal development.