Being in the consultancy business can be a challenge and it is not one of the safest industries to work in. You might currently feel like you are spending most of your time hustling for clients and networking. The good news is that social media sales funnels can improve your marketing results, no matter which industry you are in. You should always try to follow up and qualify your leads, or you will end up wasting your time on the wrong people.
Build Your Reputation First
It is important that you focus on building your reputation, and social media marketing is a great way to do that. As a coach or consultant, your main social media platform will be LinkedIn, but this doesn’t mean that you don’t have to be present on other sites. Have a clear message, identify your ideal clients, and make the most out of your digital marketing by measuring engagement on each platform.
Invest In Relationships
When you are a business coach or a consultant, you simply need to get people to know, trust, and like you. Creating an online community, blogging, and making the most out of your exposure and social proof is essential. You will need to nurture the relationships with your customers, so you can showcase your value.
Make It Worth for People to Recommend and Refer You
It is always easier to go after warm leads than trying mass marketing methods. You will need to get people to want to recommend you. Lead generation on social media is a powerful tool for coaching and consulting businesses, but 99 percent of people will not be ready to buy from you the first time they land on your page. You will need to turn them into fans and make them realise their demand for your service.
Create Social Proof
Unfortunately, there are too many hobbyists online, who will overpromise and underdeliver. In my industry, for example, there is a huge competition. Anyone who has hit the boost button before and got a like can consider themselves a social media marketing consultant. I experience the same problems with my clients, too. Anyone with an iPhone can be a photographer or a videographer, and anyone who has read a self development book can claim that they are a life coach.
Qualify Your Leads
If you would like to avoid wasting your time with lead generation, it is crucial that you qualify your leads. It is necessary that you find out how serious people are; there are tons of tire kickers out there. First of all, you have to check whether they have already realised that they need help. This is the Demand stage of the sales funnel. Once they are at this point, it is much easier to convince them that you have the solution they are looking for.
Prove Your Value through Social Media and Autoresponders
There are two methods I use to keep social media leads engaged. I work with several coaches, and our main aim is to qualify leads and drive them down the sales funnel. A social media automation such as MobileMonkey can be a good way of doing it. However, sometimes I create more engaging content for followers to get them to sign up for the client’s list, so they can get exclusive content delivered.
If you are in the coaching and consulting business, it is important that you find a way to generate, qualify, and convert leads. This is what LMNts Marketing can help you with. Get in touch to arrange a free SWOT analysis and have a chat about the different packages we have to offer.