If you have been struggling to monetise your website and are looking for a way to automate your online marketing, you will need to focus on the different elements and the structure of the marketing. There are several benefits of sales funnels for small businesses, including saving money on advertising, staying in touch with the audience, and not having to manually try to convince each person to become a customer. If you would like to take advantage of online marketing automation, below you will find a guide on how to set up an automated sales funnel for your small business.

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  1. Create Content

The first step in setting up your marketing funnel is creating content that gets people to visit your website or social media pages. Think with the head of your target customer and make sure that you create a unique selling proposition. Once you have created interest, you can start finding various ways of engaging with people, including online marketing, competition, and providing free tips. Make sure that your online content is perceived as valuable by your potential customers.

2. Build Reciprocity

Blogging and creating engaging content is only a start. You need to take customer engagement to the next level. This can be done by providing value you would probably be able to charge for free to people who sign up for your site and get their email address and name to stay in touch in the future. Once you have given something valuable away for free, you are able to build trust and establish yourself in the marketplace as an authority figure.

3. Integrate Social Media

Getting followers and subscribers will be easier if you integrate your social media in your web marketing plans. Instead of relying on website traffic, engage with niche groups and communities and establish your presence on Facebook and build a consistent brand message. The more involved you are in the issues your target market is facing the more likely you will be able to help them  and create reciprocity. Don’t give away your most valuable information, but help people where you can.

4. Stay In Touch

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You will have to find a way to stay in touch with your followers and subscribers. You can get a free autoresponder integrated into your website, and send out more information and promotions to sell your products or provide free content and resources. It is important that not all your autoresponder messages should be focusing on promotions. Building trust can take a while, so give your audience a chance to get to know you.

5. Automate Communication

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You don’t have to respond to every customer contact or lead manually, either. Instead of calling people or asking them to call you, integrate an online chat or add a social media messaging bar to your site, so you can answer the questions as soon as possible. This will increase your conversion rates and customer satisfaction as well. Get people to contact you on LinkedIn, Facebook pages, and Twitter to save money and time while maximising your lead generation efforts.

6. Automate Promotions

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People will tell you that you need to get your business promoted on various platforms daily. While this is true, you can automate your social media marketing by setting up post automation. Buffer and HootSuite offer affordable packages and allow you to schedule your posts up to a month ahead. This will free up time and help you focus on building an effective marketing strategy.


7. Measure Everything


While setting up a sales funnel might be the first step, chances are you will not get it right the first time. Instead of trying to hit the audience hard, measure all your results, conversion rates, and customer engagements using SEO and other online marketing tools. Tweak your headlines, do AB testing, and make sure that you stay relevant to the needs of your market.

Setting up a sales funnel for your small business might be the hardest thing you will ever have to do. Make sure that you have a logical way of integrating the different tools in your marketing infrastructure and measuring the results of different promotions. If you need help with setting up your automated sales funnel or getting started, get in touch for a free consultation.


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