If you have started a business or bought a franchise with the hope that you will just get sales and retire early, you might have already realised that it is not as easy as everyone says. No matter if you are selling high ticket coaching programmes, or luxury travel, you will need to learn how to communicate your values and gain trust using online markeitng funnels. Below you will find a few tips on how to start building your sales funnel to successfully convert high ticket sales.
Image via CMSWire
Take Your Time and Be Patient
The first thing you need to do is come up wiht a plan to create automated sales funnels. Learn as much as possible about your ideal client, and create an engagement strategy. Map your customer journey and give your market time to get to know and trust you. When you are selling high ticket items through sales funnels, you cannot expect people to hit the buy button immediately after landing on your page. You need to communicate your value first.
Brand Yourself Personally
No matter if you are a franchise owner, an affiliate, or an independent business owner, you will need to create a customer engagement funnel. Your personal brand can be one of the greatest assets in your business, so it is important that you pay attention to the details and communicate your mission, vision, values, and tell your story. You need to remember that you don’t have to appear perfect; imperfections sometimes create more personal engagement and trust.
Gain Their Trust
If you want your potential clients to part with their money, you will need to get them to trust you. They will first ask the question; what is in it for me. If you fail to answer it, you have lost them forever. You will need case studies, testimonials, and even video reviews on your site, so you can provide your readers with reassurance that you are real. After all, there are so many people online who overpromise and underdeliver, and showcashing your talent will really help you get your clients to trust you. Alternatively, you can offer free trials or consultation to get an opportunity to gain their trust.
Design Your Marketing Funnel Touch Points to Give Them a Chance to Say Yes Every Time
Image via Pexels
No matter if you are focusing on creating social media sales funnels and lead people to your landing page to get their permission to send them updates, or are out networking generating leads and following them up via messaging or phone calls, you will need at least seven touch points before you could close the sale. Create a yes funnel to increase their commitment at every touch point. This doesn’t mean that you have no chance of conversion before; the better you target the ideal clients the sooner you can turn them into customers.
Online Marketing Funnels for Engagement
If there is one thing that lets down automated marketing solutions, it is the lack of engagement. While creating asocial media packages for small business will help you create a consistent brand voice and strategy, you will still need to be out there in person, interacting with your market, helping people out, and answering comments. Without this, you will never sell high ticket items.
If you are a consultant, a business coach, or are selling high ticket software or service packages, you will need to build your sales funnels around engagements. Set up a free consultation with a small business marketing expert and find out how we can help.