I get this question a lot;

What should I post on social media?

social media connections marketing

There is no straightforward answers, but – at the end of the day, your social media marketing and promotions should be founded on the following principles:

  • authenticity
  • credibility
  • consistency
  • clarity

If your social media accounts are missing any of the above crucial elements, chances are that you will need to look at the big picture and find out where you went wrong. Social media is a great marketing tool, but you can’t expect people to buy from you the first time they land on your website. Instead of trying to copy someone or reinvent the wheel, you have to find the right balance between uniqueness and clarity

Say It As It Is

People want to have a relationship with you, so you will have to speak clearly and stop over complicating things. After all, you don’t want to bore your followers. Before you create content for your website, your social media channels, or your email lsit, you will need to imagine your ideal client, just imagine that you are sitting in  a cafe or a pub having a conversation about the topic. Would you use big words? If course, not. Would you try to make it sound as simple as possible? Of course. This is exactly what you need to do when you are creating content on social media. Chances are that you might even use a napkin to draw on. Why not illustrate your idea using infographics or other tools?


It is also important that you show, not only tell. Everybody can be an expert on social media, but you need to show the proof, or you will never get a conversion, Make sure that you are able to show your results, testimonials, and feedback score. After all, you will need to stand out from the crowd, and shouting the loudest doesn’t always work. Instead, create before and after posts, case studies with screenshots, and add testimonials to your post. This will increase your credibility and authority inside your network.

Use Video Marketing To Make A Lasting Impression

Videos will always get more engagement than images or text posts. However, this doesn’t mean that you should not engage with your audience and create long value posts. Still, you can make a lasting impression through a video, a branding footage, or even a slideshow that features the best things about your products or services.

Have  a Consistent Social Media Marketing Plan

If you don’t have a plan for where you want to go, you will never get there. That is why it might be a good idea to start a social media calendar. This will tick the box of consistency and help you reach more people regularly. You can download our social media calendar from our website and start planning your content. It is recommended that you don’t jump from one topic to the next, but instead create a plan to cover everything you want to. This is also great for sales funnel development purposes.

Being yourself is a must when it comes to social media marketing. That is the main reason why most of our clients fail after working with numerous digital marketing agencies. If your marketer doesn’t know anything about your business or your services, not to mention your customers, they will never get your social media marketing right.


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