Let me start with this; getting out of your comfort zone is liberating. I knew that I had loads more to give to small business owners than what I can deliver in a 60-second pitch during a networking event. That is why I decided to go out there and talk about LMNts Marketing and our affordable social media marketing packages for UK businesses. I had fun.
This is me representing LMNts Marketing and going through the different questions on the Ideal Client Sheet.
This is actually what I do best. Sitting down with small business owners and helping them figure out what is working for their industry and how they can get their brand to stand out.
If you are tired of cookie-cutter social media management packages, you need to know that there is a better, more personal way.
By the way, you can download the sheet you can see on the table in front of us and work out who your ideal clients are, too.
The Ten Steps to Better Social Media Management:
- Be Clear On What You Stand for
- Do Your Market Research
- Communicate Your Value
- Choose Your Main Social Media Platforms
- Tailor Your Content To Your Ideal Clients’ Needs
- Understand the Most Urgent Problems Your Customers Have
- Stop Them Scrolling
- Deliver Value
- Measure The Results
- Be Consistent
I would like to focus on two of the above areas my audience struggled with during the event; Communicate your value and Stop Them Scrolling.
Social Media Marketing: Stop Them Scrolling
One of the main challenges of small and medium sized business owners when getting started with social media is that they don’t know how to reach the right audience. When you have a very limited budget, you simply cannot spend hundreds of pounds trying to test different types of content and paying for AB testing. At the same time, you don’t have a full time marketing department brainstorming post ideas.
The results: you will spend far too much time on managing your social media and see very little results. There are plenty of tools you can use for free to create eye-catching videos, or you can leave it to a full service sales funnel agency to take care of your social media management. You have to give your audience a good enough reason to stop scrolling.
Social Media Management: Communicate Your Value
It is also important that you put a value to your time and services. If you are looking small and insignificant, guess what: you will be paid and valued by your clients accordingly. This is why you will have to implement the following elements in your social media marketing:
- Social proof: ask for testimonials, take photos of events, and show off your results
- Educate your clients. You need to give value to your clients to help them feel more confident engaging with you.
- Answering the question: What Is In It For Me?
Once you have added these to your social media strategy, you will be able to improve your resutls, get more engagement, and stand out from the crowd, without having to spend too much time on marketing itself.