Many people think about digital marketing and think that they need a huge budget to succeed. While you might not have tens of thousands of pounds to spare and test your campaigns with, you can utilise some great resources that will help you get your promotions right the first time. I don’t believe in boosting posts and paying for ads until we have found out what your audience reacts to. Find out more below.
If you don’t have money for industry research, you can now complete your overview of the market yourself. If you sign up for one of our monthly or sales funnel development packages, you will get this service taken care of. We help you identify your ideal market, their behaviour, buying triggers, and other aspects of the niche, so you can tailor your marketing to the needs of people you would like to reach.
One of the benefits of sales funnels is that you will be able to measure everything in the process. We set up some campaigns with distinct customer touch points. These will be designed to create engagement, reciprocity, and drive your potential clients to the bottom of the pipeline, which closing the sale and onboarding new clients. By finding out about the individual conversion rates of all touch points, you can make adjustments.
Identifying Your Brand Messages
It is important that you sit down and brainstorm the most powerful messages. During my brainstorming and coaching sessions with my clients, I often present them with some unusual questions to help them focus, or simply get them to fill out this form that will help them get more clarity about their brand and goals.
Finding Your Ideal Customer
If you know who your ideal customer is, you will not need to start your digital marketing campaign with shooting in the dark. You will know exactly who you would like to reach and what they need. I often ask my clients to draw their ideal customer or describe what they are thinking, so they can improve their communication.
The ultimate goal of every sales funnel development project is to maximise the conversions. Once we have found the right type of content, platform, and tools, we can start automating the processes. You can plug in new campaigns, products, and offers, knowing that it will work. If you would like to get even more visitors, this is the time to get paid or boosted posts and start growing your business on a budget.
Small business owners are scared of advertising online, as they don’t want to waste or lose money. Our sales funnel development packages are designed to help them get more clarity in their digital marketing. Get in touch to find out more about how we work.