If you are brave enough to manage your social media marketing alone, you are likely to come across various problems. First of all, you will be told that it is easy to get noticed. Whatever used to work a couple of years back might not be the right approach now. There is also a lot of competition and white noise your posts need to cut through. To make your posts go viral, you will need to build engagement and get to know your audience and market. Below you will find a few tips on how to get started with creating viral social media posts.
Research the Most Popular Topics
One of the first foundations of your viral campaign is finding out what your audience is interested in. There are blog directories that will allow you to search for content. YouTube popular videos can also help you understand what people are looking for. Remember that social media users first look for information, and constant sales messages will turn them off. You should also check out Quora for the most popular questions in your industry and create content around the topics.
One of the best ways of getting your content noticed is to use celebrities to make it more interesting. The CBD industry is now using this technique, but there are other ways of using big names to promote your brand and make it more popular, too. For example, if you are creating a press release campaign, news site and other blogs are more likely to pick up and re-distribute your content if you mention celebrities in the title.
Make Them Personal
At the end of the day, the only way you can get leads and add people to your sales funnel using social media is getting people to get to know and trust you. There are a few different types of personal posts you can try:
- guerilla marketing: a shocking event or action that will get people to pay attention
- behind-the-scenes videos
- talking about your mistakes and failures people can relate to
Give People a Strong Enough Reason to Enter Your Sales Funnel
Image via Pixabay
Offering a free report, even a video is not a strong enough reason for people to enter your sales funnels. it is important that you do something different and offer more value than other people. If everyone is offering a report, you should give people a chance to get the full book. If others offer a free training, you will have to make it more personal. If you look through social media pages, it is full of content that has no value to your followers.
Surveys and Competitions To Flood Your Sales Funnel
Image via PxHere
The most effective way of flooding your sales funnel is by creating competitions and surveys online. While the rules have changed, and Facebook now filters out content that asks people to like, comment, or share the post, you can still find a way around this. You might want to talk to a social media sales funnel expert to set up your ads, but you can reach much more people through these types of viral campaigns than in any other way.
If you have the budget, you can also find and reach out to influencers in your niche. No matter if your are selling gadgets or health products, being backed by someone with a large and engaged follower base will give you a lot of traction and allow you to reach people you would otherwise not connect with.
Viral posts don’t happen overnight. You need to get to know your audience and your market, learn to speak their language, and find influencers. Our social media marketing packages will give you all the information you need to build an effective social media campaign.