If you are searching for online marketing tips for small businesses, and would like to make the most out of your promotions, you are on the right site. There are several reasons why you might need to redesign your online marketing sales funnel and change with the times and market trends. Below you will find a list of instances when you should consider not only a web design overhaul, but also implementing some small business marketing changes that will make your campaigns more effective and your brand stronger.
1. What You’re Doing Isn’t Working
No matter how hard you try to make your online promotions for your small business work, you see no results? Chances are you are not reaching your customers and haven’t chosen the right target market. If your site has failed to get noticed after a few months of promotion, content creation, and advertising, it might be time to change your whole small business marketing strategy. Below you will find a few tips on getting started.
- Get to know your customers
- Search for content ideas
- Implement infographics and videos
- Try boosting Facebook posts
- Do your small business market research
2. Low Conversion Rates
Even if you are able to attract visitors to your site, this will not guarantee sales and profits. You will need to find a way to turn the visitors into leads and customers. Walk through your visitor’s journey and step into their shoes. Is your landing page impressive enough to convince them to stay? If not, you might need to redesign your entire sales funnel and get new ways of engaging with your customers on a new level.
3. No Traffic
In most cases, you simply don’t get enough targeted traffic to your website. If you are trying to get a conversion rate of 3 percent, that means that you need at least 33 visitors to make one sale. If you are getting one or two a day, you will never achieve your goal. The quality of traffic is also extremely important. If you own a small local business and would like to market your products or services, you will have to make sure that you are getting qualified people on your site; those who are in your area, interested in your offer, and are in the position to buy.
4. Lack of Visitor Engagement
Even if you can get people to visit your site, you can’t be sure that they will like what they see. A website that is user-friendly and talks your customer’s language, communicates your unique selling points can help you build a loyal fan base who will be more likely to buy from you. Give your visitors some reasons to return; free gifts, information, updates, or simply discount offers.
5. High Bounce Rate
Not many people know that a high bounce rate can be deadly for small business online marketing. You will need to monitor it on your Google Analytics account. A higher bounce rate means that people landing on your site will turn back almost immediately, and this will also lower your search engine ranking, as your pages will be considered less relevant to the search terms.
If you are wondering how to overhaul your site to improve traffic, conversions, and profits, it is recommended that you complete a full site audit. You can request a free evaluation below, and we’ll be happy to help you design your new sales funnel.