Your social media presence as a professional can make or break relationships. While most of the time we work with business coaches who are looking to build high ticket sales funnels, and they are not interested in Facebook traffic, it is possible that you will pick up some audience creating a Facebook group. Still, most of our customers will be looking for traffic from LinkedIn, but that’s not a soft cookie to be honest. Getting enough engagement on LinkedIn is hard, as there’s a lot of competition. If anyone tells you that adding 20 people to your account and sending them intros every day will crack it, you’d better run. Coaching and consulting high ticket sales funnels don’t work like that. You need to invest in the relationship. You have to offer value. You need to be consistent. This is the hardest thing of all.
The short answer is: social media management packages work for business coaches, but you need to laser target your audience, and you offer a content strategy that will engage with your ideal clients. Here are a few steps you will need to take to make your Facebook and LinkedIn profile more engaging for your potential clients as a business coach.
Social Media Management Packages for Business Coaches: Your Personal Brand
When it comes to creating a brand, you will always have to focus on your personal USP. This means that you should communicate your superpower. Remember that your profile should never be about you, but the solutions you offer for your potential clients. Below you will find a few tips that will help you choose and make the most out of your social media management packages.
LinkedIn Tips for Business Coaches
- Your Profile Picture
You should look professional, yet approachable on your LinkedIn profile picture. Your photo needs to be easily recognised across the board, so your audience can associate your face with amazing posts. Eliminate any distraction, such as filters or backgrounds.
2. Your Header Image
In your header space, it is important that you add something memorable; an award, a familiar venue, or an interesting quote can help you intrigue your audience. You might even add a call-to-action using Canva.
3. Your Headline
You need to remember that only a part of your headline is visible, so you will have to create a short statement that will engage with your followers and summarize what you offer. This is not an elevator pitch, more like a summary of your USP and your offer.
4. Your About Section
You will have to make sure that you are only including relevant information. All the info here needs to be related to what you are doing and offering NOW. If it is not, you will either have to remove it or give it an angle. A good copywriter can add a specific focus to your LinkedIn about page that will give people just enough information to make up their mind whether or not they want to connect with you.
5. Your Experience Section
The same rule applies here as in the About section. Add only relevant experiences and make sure that you talk about your achievements as well as your roles and responsibilities. If you have awards to feature, make sure that you link to them. If you have been published in a large magazine, include that, too. Your LinkedIn profile will help you add credibility to your sales funnels.
6. Your Posts
I usually tell my clients to imagine that they are talking directly to their ideal clients when they create a post. You might also want to focus on one problem and one topic at the same time, so you can avoid confusing your audience. If you talk about productivity one day and staff retention the next, they will not consider you as an expert in either of those areas.
Facebook Group Tips for Business Coaches
If you already have a Facebook page for your coaching business, it might be a good idea to create a group, too. It will increase your engagement level, and groups are still getting more traffic than pages. There are simply too many business pages out there. Another rule of thumb is that you filter through the members and make your group closed. If not, you can ask people wanting to join your group to answer 3-5 questions, so they can prove that they are worthy of the content you put out there.
Having a closed group after you have created a large audience on Facebook will help you create more engagement and convert the best leads into customers. No matter if you are offering online coaching on Facebook or just want to create a mastermind group, you need to hand pick members.
Posting in other people’s groups is also a great way of getting traffic, but you will have to ensure that you are putting out original and unique content. You will have to spend time getting to know people instead of just posting links to your offer. Comment on other people’s posts and make the most out of every conversation.
Would you like us to help you create a social media strategy for your coaching business? Schedule a free social media overview brainstorming session below.