One of the most common issues our clients face when trying to crack the code of digital marketing is that they cannot get leads to their business. However, another, smaller proportion of business owners are able to generate leads for their business, but cannot convert them. You might not be good at managing your digital marketing sales funnels, or simply forget calling prospects. No matter why your conversion rates are low, the below tips will help you improve them.

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Image via Sara Kurfeß@stereophototyp

Lack of Trust

One of the reasons why the bottom of your sales funnel might be blocked is that you fail to give a good enough reason to your prospects to buy from you and trust you. The main purpose of a marketing funnel is to engage with your audience and create that special “like me” moment that will make your prospects feel special, respected, an in safe hands. If you can showcase your talent and provide value along the way, your conversion rates will improve.

No CRM System In Place

In case you are a sole trader or small or medium sized business owner, you will need to ensure that you are managing your leads and have a sales process in place. Your CRM system needs to work with your funnel management, so you can automatically communicate and engage with people who have previously shown interest in what you have to offer.

You Don’t Have Strong Call-to-Actions

You will be surprised how many business owners forget to develop and include a call-to-actions in their social media marketing and advertising. If you don’t tell your audience what you want them to do next, they will be confused and never take action. Your call-to-actions should be designed to drive people further down the sales funnel and engage their commitment.

You Failed to Provide Value

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Image via Benjamin Dada@dadaben_

One of the things you need to do to get people to trust you is provide value. If you focus on promotions and don’t give them something that is valuable, you will fail to create reciprocity. Your job as a business owner is to make your potential clients understand that the solutions you offer are the answer to their most burning issues. Content is king, but engagement is Queen, when it comes to digital marketing.

You Don’t Understand Your Ideal Clients

It is important that before you set up your sales funnel and social media campaigns, you will need to do your market research and understand what your potential clients are looking for. If you haven’t downloaded our ideal client sheet yet, I recommend that you complete this exercise. It will help you understand your market, your competition, and find your USP as well.

To make the most out of your digital marketing, you will need to unblock your sales funnel and improve your conversion rates. If you would like to get started, we have 13 tips to help you manage your digital marketing better.


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