The problem with most small business owners is that they often focus on the wrong numbers. Getting the like is easy, but where is that like coming from, and what level of interest and engagement does it represent? I am currently working with a client who is rapidly losing followers. To be exact, she is gaining some, but losing them faster. I am still happy. Find out why.
The Quality Of Likes
The main reason I am happy about my client losing likes is that 90 percent of them are worthless. It took Facebook to figure out how to spot fake accounts and bots, and get rid of them. It is happening now, although Instagram is still an issue. That is exactly why you have to find the right automation level for your social media and ensure that you are engaging with real people.
Here is how my client’ account is looking now.
However, if you look at the number of new likes, they are representing her ideal clients, instead of being located somewhere in Asia. Most of the likes happened on one of the engaging posts we have been creating for the past few weeks. So those people clicked the like button because they are genuinely interested in what my client has to say.
How To Make Sense of Your Facebook Business Account
If you want to know where your visitors are coming from, and who engages with your posts, you will have to find out what is happening on your Facebook business page. You can click on Insights, and you will be presented with all the data.
From this account, you can see that we only used organic growth tactics, as we believe in real engagement. What many people take advantage of, however, is that you cannot see where your followers are from on Facebook. As we are a transparent full service sales funnel agency offering a holistic approach, we share this report with our clients generated from our social media software.
Do Your Followers Translate to Conversions and Money?
At the end of the day, we are all in business to make money. Bots will never make you money, walk into your business, or hit the buy button on your website. Unfortunately, most of our social media management clients are spent out because they bought into the promises and thought that they can get great results from automation only. They were disappointed. Without a strategy, you will increase your statistics, but not your likes.
What To Do If You Were Sold a Facebook Likes Package and Ended Up with Bots?
If you discover that you have loads of followers, but still no engagement, there is something seriously wrong. We will be happy to check your account, the content you have created, and the engagement, and come up with a strategy that will work for your business. We don’t use cookie cutter options, which means that you will be able to put your money where your money is, instead of trying to keep on looking for the easy button.
Are you looking to get qualified leads in your sales funnel through social media? Talk to us to discuss your options.