If you are thinking about adding Facebook marketing to your repertoire, and want to succeed, it is important that you understand your folowers and your target audience. The thing most of my clients get wroing is the targeting. Their ads are fine, but they still don’t convert. If you would like to generate leads on Facebook, you will need to ensure that you know what hookes people up to your content.
What People Do On Facebook
The first thing you have to understand is that people are not visiting Facebook to buy something, unless they click on the Marketplace link. Today, you also have the opportunity to place your ads inside Facebook marketplace. However, what people are after i “infotainment”. They want to be entertained, and want answers to their most urgent problems.
The Quality of Facebook Leads
When I first started implementing Facebook chat bots on my website and on Facebook, I noticed that the quality of leads coming from Facebook pages was much lower than the one coming from people who have visited my site and my blog. This is natural. However, this doesn’t mean that you should not be using Facebook for lead generation. You just need to learn how to qualify your leads and ask the right questions. You don’t want to be spending all your time running after cold leads. It is not the best use of your talent and your resources.
Before you start a Facebook advertising campaign, it is also important that you check what the competition is doing. For example, Facebook is full of free trials, reports, eBooks, but not many people make the effort to create an educational and entertaining video. If you want your audience to conect with you, it is important that you find a way to stand out and improve your offer. Make sure that your viistors see the value in the information you are providing to them, so they will happily jump on board and enter your sales funnel.
White Noise and Building Sales Funnels on Facebook and Other Social Media Sites
The greatest challenge of every small and medium sized business owner we at LMNts Marketing work with is cutting through the white noise. Most Millennials are simply ignoring ads these days, unless you find a way to stop them scrolling and grab their attention. You need to be different and use attraction marketing. However, you also have to know that the attention span of today’s internet users is very short. Without following up, you will never clise the sale.
Turning Leads into Sales on Social Media Using Sales Funnels
To get your prospects to remember the message and the offer, as well as your brand, it is important that you follow up every lead. This is why you need a custom sales funnel. No matter if you are using an autoresponder sequence, Messenger marketing, or retargeting campaigns, you will increase your chances of making a sale at every touch point.
To make the most out of your digital marketing and Facebook advertising, you will have to start by building a sales funnel before you launch your campaign. Check out our amazing sales funnel packages that will help you improve your conversions or download our free eBook.