Here, at LMNts Marketing, we never settle for building a funnel. We work hard to improve it long term, and measure the conversions at every stage, so you can get a better return on investment. Below you will find a few tips on how to design a marketing funnel that will get you the best possible return on your investment. We design funnels that can be scaled up and down, expanded, so in a way it is like a jigsaw. Hence our business name and logo represents the Elements of funnels plus the jigsaw elements of the marketing campaign. Most of the coaches and consultants, service and training providers we work with already have some amazing content, but it is not organized in a way that it can form a successful marketing campaign. This is where our marketing experts come in.
1.The Brand Identity and Strength
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It is important that we work together with the client and present them with the plan based on their current online presence. We will evaluate the brand, the identity, and the reputation. Before we work with a client, we will make sure that we understand their values and vision, as well as their long term marketing plans. We complete the Ideal Client Sheet and the Marketing SWOT before we come up with the final sales funnel design. If we work with a franchise owner, we will work hard to identify the personal brand; remember that people don’t buy from brands; they will buy from individuals they can relate to. If the brand is not strong enough, we will create a marketing strategy that will strengthen it through press releases and social media campaigns.
2. Successfully Presenting the Problem
Once the audience is aware of the brand and they know what it stands for, it is time to go through the ideal client sheet completed and find out what is the most urgent problem of the audience that the business can address. As an example; if you are an accountant, you might be dealing with people who want to make sure that they are making the right decisions about their business budget day by day, or they want to avoid penalties or overpaying taxes. These problems can be presented in a clear way to the audience. The landing page has to focus on one principle problem to entice your ideal client. Of course, this step will also have to qualify the leads; you don’t want to spend too much time on people who are not serious enough to make a decision in the near future.
3. Offer a “No Brainer” Solution
Whether we offer a free course, a webinar funnel, or a series of autoresponder messages at this stage of the sales funnel, it is important that we create a few “wow” moments. Talking about the solutions but not giving it away can create reciprocity and help the potential client become more aware of their options. If you are the answer to the problem they have, and you can prove this to them through content, you are more likely to close the deal and get inbound enquiries. Make sure that you present the solution in a simple way. You don’t want to overcomplicate the process; give people clear directions on how to take action and how to find out more about your offer.
4. Building an Emotional Connection and Creating the “Like Me” (C) Moment
This is the element that is often missing from a sales funnel. A successful marketing funnel should create the “like me” (C) moment. Simply put, that is the exact point when your prospects realise that they like you and you and your current customers are just like them. They will know that they are not alone with the problem, and are convinced at this point that you are the person to help them, as similar clients have benefited from your services. When building up to the “like me” moment (C), we usually create engaging content that is focused on personal branding, case studies, and reputation management.
5. Presenting the Audience with an Irresistible Offer
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Finally, you will have to create an irresistible offer. I am a huge fan of Lurn.com, and there is a great sales course (free) with , Kevin Harrington, the original Shark Tank. If you have time, watch the videos; they explain the reason behind the success of teleshopping campaigns and give you insider secrets on how the campaigns are built up. It is called “The Pitch Formula”. An irresistible offer will need to have different elements’; bonuses, special discounts, money back guarantee, price guarantee, and more. If your offer is not compelling enough and you don’t create a sense of urgency, your sales funnel conversion rates will suffer.
Are you looking to get help with putting the jigsaw pieces of marketing funnels together? Arrange a sales funnel consultation below and let’s have a chat.