Running a Small Business is challenging enough. However, getting your company noticed as a small fish in a big pond without the budget of an international firm is even harder. Thanks to the latest developments of internet communication and online marketing, however, there are a few easy to implement strategies you can use to improve the visibility and popularity of your small business brand. Read about them below.
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Many local small business owners in Cheshire seem to believe that social media is only for people who can’t keep their mouth shut when they are bored, and it can’t deliver marketing results. This is far from the truth. In fact, people are more likely to ask for recommendations on Facebook than open up the local business directory. That stated, you will still need to register your site in local business pages, but you also have to establish a strong social media presence; Facebook, Twitter, LinkedIn, Google Plus, as a minimum.
2. Press Releases
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To create a buzz about your company launch, new service, an award won, or a milestone in your small business, you can get a professional online marketing expert to create press releases and distribute them to local news outlets. If the press release is written professionally, it will get picked up by blogs, online magazines, and even make it to Google News. Your small business will benefit from increased exposure, links back, and more traffic, while you can build a strong brand through your press release content.
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If you are good with words, you can create a company blog where you communicate your small business vision, values, and unique selling propositions. However, as a busy business owner, you might not have time to update your blog two or three times a week, or create the content that attracts visitors and encourages them to return to your site. The good news is that you will be able to outsource your blog posts, and even the distribution of your content through various channels.
4. Video Content
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If you still think that you need a professional studio to create engaging videos for your website or popular sites, you are wrong. You can turn your existing content into videos, by adding images and narrating powerpoints. You have a much better chance of getting your videos noticed than your articles read. There are plenty of online tools that allow you to create videos from simple PowerPoint presentations or even texts. Video infographics can also increase your customer engagement and help you build a strong brand on the internet, and they don’t cost a fortune to produce.
5. Newsletters and Podcasts
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Sometimes you simply have no time to connect with all your customers in person, and that is why you will have to automate your sales funnels. You can create a newsletter and encourage people to sign up for updates. Remember that you have to provide something valuable in exchange for their personal information. Podcasts can also help you provide value while collecting feedback about your offer. They don’t cost more than the subscription charge of the software you are using.
As a small business owner, you will have to make the most out of the marketing resources available. The above tools will help you create awareness in your local community about your offers, and connect with your audience on a personal level. Video marketing and podcasts will create an emotional connection and help you differentiate your business in the marketplace. If you need help setting up your online marketing strategy, get in touch below and we will be happy to talk to you about your options.